What is the scope of radio in India? What are its special advantages as a mass medium of communication?

The presence of giants like TV, Internet and newspapers has pushed radio to the margin. The opportunities and possibilities to grow seem very limited as of now. The traditional radio stations have nearly died down. No doubt, FM stations are listened but their use is very limited. While travelling, it’s widely used medium for time pass but not more than that. People prefer TV or Internet to radio when given choice. Today’s generation, soaked in 3D and 4D wants visuals mere auditory facility is not enough to attract them.

In most non-urban area, FM hasn't reached yet. Even if it’s made widely accessible, you can’t expect to achieve anything by mere listening contemporary hits.

Traditional radio channels have great availability but only certain sections of society are interested in tuning it. Sadly, it’s no more a mass medium.

If we talk about advantages, it’s a step or two ahead in term of accessibility. There are remote areas or impoverished people for whom electricity, cable connection, satellite TV, or simply to afford TV is far-fetched dream. Here radio earns an extra brownie point. Only battery cells would be fine to turn it on. Radio set is very cheap. On the top of it, there are no recurring charges in form of monthly subscription.

To alert people, where TV, phone, and other quick services are not available, radio is the only option. To educate people, to spread message; radio is the medium we can count on.