The presence of giants like TV, Internet
and newspapers has pushed radio to the margin. The opportunities and possibilities
to grow seem very limited as of now. The traditional radio stations have nearly
died down. No doubt, FM stations are listened but their use is very limited.
While travelling, it’s widely used medium for time pass but not more than that.
People prefer TV or Internet to radio when given choice. Today’s generation,
soaked in 3D and 4D wants visuals mere auditory facility is not enough to
attract them.
In most non-urban area, FM hasn't reached
yet. Even if it’s made widely accessible, you can’t expect to achieve anything
by mere listening contemporary hits.
Traditional radio channels have great
availability but only certain sections of society are interested in tuning it.
Sadly, it’s no more a mass medium.
If we talk about advantages, it’s a step or
two ahead in term of accessibility. There are remote areas or impoverished
people for whom electricity, cable connection, satellite TV, or simply to
afford TV is far-fetched dream. Here radio earns an extra brownie point. Only battery
cells would be fine to turn it on. Radio set is very cheap. On the top of it,
there are no recurring charges in form of monthly subscription.
To alert people, where TV, phone, and other
quick services are not available, radio is the only option. To educate people,
to spread message; radio is the medium we can count on.
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